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Why Google Hates You
By C. Pabst


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First of all, it`s nothing personal.

Just because a search engine that`s popular the world over doesn`t show you love is no reason to sell your house and head out to the desert with no canteen.

And, truthfully, Google doesn`t really hate anybody. It`s just very very good at ignoring you.

Luckily, any reasons for Google`s cold shoulder to be turned on you are wholly technical, and we can turn that cold gaze into a loving embrace, provided we do things right.

Know Your Enemy -

First things first, we have to look at the world through Google`s binary-colored glasses. What is it that makes Google`s world go `round? What is it that search engine optimization is really all about?

One simple word: results.

Google, in faact all search engines, pride themselves on their results. When a user types a search query in the search box, they expect the results to match and match well. A query on dalmations better bring up plenty of sites about dalmations and not much else. If a bunch of random subjects come up as a result of your search, it wouldn`t take long until you got fed up and stopped using Google altogether due to its inaccuracy. You`d skip over to Yahoo! or MSN and there goes Google`s revenues out the window.

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Is it all about money? Sure, why not. That and bragging rights in the endless search engine battle.

Scratch Google`s Back, It`ll Scratch Yours -

If Google`s interest is in relevant results, it follows that whatever we can do to help them achieve that will boost us up in their rankings, and that`s where search engine optimization comes in. If our site is formatted and designed properly, meaning that Google can readily derive its contents and approves of them, we`ll be rewarded by a promotion through their ranks. See? Optimized.

Note, however, that how high you go is not dependent upon this factor alone. There are all sorts of elements that go into the algorithm that drives their index, some of which we know about and some which are as highly guarded as Colonel Sanders`s original recipe. But every little bit helps so let`s check out just how to make Google as happy as we possibly can.

Search Engine Optimization for Google -

The factors that help Google determine whether or not it likes your site, in no particular order, are as follows:

- Page Title

- Page URL

- Anchor Text

- Meta Tags

- Content

- External Links

- Site Maps

Much has been written on all these topics and search engine optimization, some of it in great detail down to the letter, so we`re not going to go over it all here too specifically. The main thing to understand is that neither of these by itself is going to make or break your rankings in search engines. It`s more of a holistic package, since each of the items listed will help your rank just that little bit more.

However, aside from the actual page content which is the most important, there is probably a bit more weight granted to external links. The more sites that link to you the better. And the better the sites that link to you (ie, those with good page ranks themselves) will be the best. Take caution that not all external links will help you out. In fact, you may even be penalized if lousy sites with no relevancy link to you.

The reason for this is simple, especially if you consider it in the light of what we discussed earlier: results. Google knows, or at least assumes, that a huge site with a great page ranking and lots of visitors has good content. It will further assume that your site too must have good content if you`ve earned a link from the other.

Further Information -

As I said earlier, there are plenty of sites out there with further information on each and every single aspect of search engine optimization. There are also companies out there who will do what most of us really don`t want to do: that is, optimize our own sites. Sure it can be fun and a good learning experience to do it ourselves, but it`s also a long road; nipping and tucking and fine-tuning can be really aggravating. Apparently some people like it, such as the folks at SEO Elite. You can read about them HERE. They do search engine optimization for a living and have a great track record of being quite good at it.

In the meantime, good luck with your search engine optimization.

Keep on tweaking and keep on updating!

C. Pabst is an author, entrepreneur and the owner of Work From Home Businesses. He is also an expert in the field of Search Engine Optimization.

Article Source: http://EzineArticles.com/?expert=C._Pabst

For more information about this article and/or the author visit http://www.dreamscapepublishing.net/seo.html

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