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If you`re looking for an SEO firm, we recommend that you weigh 10 factors that can save you trouble down the road.

1. Check out their experience.

You shouldn`t have to try hard to find samples of their clients or their SEO performance on individual websites. How competitive are their search terms that are ranking well on Google? Are the search terms that are ranking well difficult terms to position--one, two and three word phrases, or are they easy terms to position because no one else is using them at all--six, seven and eight word terms?

2. Ask for testimonial letters.

Insist on letterheads from the clients that feature real names, not Fred from Cleveland or J.T. from New York. Call these references and ask them questions about the SEO perforrmance of the company you are considering.

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3. Ask them to document their process.

What policies and procedures do they follow? Are they consistent? Do they stay away from unethical procedures that could put your site in jeopardy with the search engines?

4. Get staff credentials.

Find out who is doing the work. You really need a team of people - no one person can be proficient in every area of server administration, programming, marketing, writing, link building and more. Get to know the team a bit.

5. Be suspicious of money back guarantees.

Unless it`s super-clear, you have to wonder about the details of the gguarantee. If a firm offers one, including Top 10 placement, ask them to elaborate. Which key words are included? Just one Top 10? Do they plan to achieve Top 10 rankings among natural results or pay-per-click? Are the Top 10 listings associated with your web site or a supplemental web site the SEO firm controls?

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Most companies recognise the need to promote their goods and materials otherwise sales would slump and the business could be in trouble. An effective advertising campaign can work wonders for the health of a company and continued advertising will help to ensure that the public doesn`t forget what a great service a firm provides. More often than not an advertising agency is brought in to help clients out with their promotional requirements. One Advertising Agency Bristolregularly runs a great number of online campaigns for a broad spectrum of clients. Some o

For more information about this article and/or the author visit http://www.fathomseo.com

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