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What is Shareware?
By Dan Housley


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What is Shareware?

Shareware is software that you can try before you buy; shareware is a kind of marketing method for software. Software developers post trial versions of their software on websites. Consumers can then download the trial version to their computer and evaluate it. If the consumer likes the software they can purchase it. Shareware is also called try before you buy.

Today almost every big software company including Microsoft, Winzip, and AOL use trial versions or a form of shareware to market their software.

Why is shareware better than any other marketing method?

Shareware is a good way to markket software. It allows consumers to evaluate an application prior to making a purchase decision. They can easily determine if it meets their business or personal needs, which usually results to a satisfied customer. In addition because shareware companies are often small they can provide personalized service that is not found in larger companies. Shareware also allows for instant gratification, there is no need to wait for a shipment. Consumers can download and use the software immediately.

Clive Roberts
Clive Roberts main role within the FSB was the development and technical design of the online membership system and online directory serving over 200,000 members. Clive Roberts was responsible for capturing the requirements of the FSB and the wider membership. Clive Roberts was the lead developer for this projectt that delivered a solution using IBM Redback with a browser based front end. The membership system not only managed the FSB member details but was the basis of the online directory for determining content access which Clive Roberts had developed using.net 2003 and again later using .net 2005. This online directory allowed the federation members to collaborate, network, and share best practice. During these 3 years Clive Roberts was also responsible for the mentoring, support and coordination of a team consisting of 33 web page designers who generated the content for the FSB websites. One of Clive Roberts`s other successes was to designed and built a web application in (Flash 8) to deliver media (movies, audio and pictures) and content from events and conferences.

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