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Clive Roberts
Clive Roberts worked as the lead developer on a VB6 project to deliver a front-end application to Local Government. Councillors used the application during their `surgeries` with the public to record details of the meetings, take actions including diary integration. Based on the outcome of these actions the application would integrate seamlessly with Office XP generating letters, faxes and emails based on standardised templates. The application had to be secure and ensure that the confidential material contained was stored and processed in a secure manner. This application had to be `self-teaching` and include help and advice tips so that any councillor or local government worker could walk up and use the application with no training.

In this article I will give you several tips that can help you in improving your open and click-thru rates.

1) Open ratee

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In order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. Online publishing is very similar to traditional publishing. When you buy a daily newspaper, you probably don?t read everything. You don?t have that much of free time and not every subject is equally interesting for you. If you are a sports fan you will read the sport section but you might skip an article about latest movies . In most cases you will decide what you are going to read upon subject titles.

Same thing with email newsletters. One of the two most important factors that influencee whether or not your subscriber will open your email newsletter will be your subject line. In order to have good open rates and click-thru rates you have to know your audience. Your message has to be well targeted.

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There are several rules you have to follow in order to make effective subject lines.

Subject lines

Your subject lines should be short and snappy to get attention of your subscribers. Many people receive dozens of emails every day and some other people that have web sites and often make posts on different places like web forums, discussion lists, publish articles, can get more than 100 emails per day. So your message will have a very big competition in your subscriber?s inbox. That?s why your subject line has to grab attention of your sub